Seller's guide

Where to Sell Livestock Online

There's no single best place to sell animals — it depends on what you've got, how many head, and how fast you need them gone. Here's an honest look at each option, including ours.

Quick answer

Truckload commercial cattle: an online video auction. Culls you need gone this week: the local sale barn. Registered breeding stock: a breed association directory. A few head, priced how you want them, buyer talking straight to you: an online marketplace like BarnBridge.

Your local sale barn

How it works
Haul the animals in, they sell through the ring on sale day, the barn handles the money and mails you a check.
What it costs
A commission per head or per lot, plus yardage, insurance and sometimes vet or check-in fees. Rates vary by barn — call and ask for their fee sheet.
Best for
Cull stock, odd singles, and anyone who wants the animals gone this week without fielding phone calls.
Watch out for
You take whatever the ring gives you that day, and hauling costs are on you whether they sell well or not.

Online livestock auction platforms

How it works
Video or live-stream auctions (DVAuction, CattleUSA, Superior Livestock and similar) sell your cattle to bidders across the country, often straight off your place.
What it costs
Commission-based, usually with listing or video production requirements. Fees and minimum lot sizes differ per platform — check current terms directly with each one.
Best for
Load-lot commercial cattle and reputation herds where national bidding genuinely lifts the price.
Watch out for
Most are built around truckload quantities. A handful of goats or one horse usually isn't a fit.

Facebook groups and Marketplace

How it works
Post in a local buy/sell group, field comments and messages, arrange everything privately.
What it costs
Free to post.
Best for
Fast local reach when you're already in the right groups.
Watch out for
No structure at all — posts vanish down the feed in hours, listings aren't searchable by breed or price, scam accounts are common, and group admins can pull your post without warning.

General classifieds sites

How it works
Livestock sits alongside furniture and used cars in a general listings site.
What it costs
Usually free, sometimes a small fee for promotion.
Best for
Casual local sales of a few head.
Watch out for
No livestock-specific fields, so buyers can't filter by breed, sex or age — and the audience isn't farmers.

Breed association and niche sites

How it works
Registered-stock directories and breed association classifieds put purebred animals in front of serious breeders.
What it costs
Often a membership or per-listing fee.
Best for
Registered breeding stock with papers.
Watch out for
Narrow audience by design. Little use for commercial or crossbred animals.

BarnBridge

How it works
Post livestock or equipment with photos, video, breed, age, sex, quantity and location. Buyers browse and search without needing an account, then message you through the site.
What it costs
Free. No listing fee and no commission on a fixed-price sale. Optional paid boosts exist (Featured Listing, Homepage Spotlight) but you never have to buy one.
Best for
Sellers who want a searchable, permanent listing with livestock-specific fields and direct contact with the buyer — any quantity, from one goat to a whole pen.
Watch out for
We're a newer marketplace, so the audience is still growing. Sellers who cross-post here and in one other place do best right now.

Try BarnBridge — it's free

Post your animals with photos, breed, age and location. No listing fee, no commission on a fixed-price sale, and buyers can find your listing without signing up for anything.

New to this? Read the step-by-step guide to selling livestock online.

Fees and terms for other marketplaces change — confirm current rates with each platform before you list. Other company names are the property of their owners and are mentioned here for comparison only.